Mcdonalds Coffee Brand

Mcdonalds Coffee Brand

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McDonalds Brand Extension Into McCafe $101.96 This paper is a case study of McDonalds brand extension into the gourmet coffee outlet industry through its McCafe concept in Singapore. By drawing upon research in areas such as the perceived fit of a parent brand to its extension category, consumers perceptions on brands and brand naming, this study focuses on a few main objectives. One objective is to assess the level of perceived fit between McDonalds and the gourmet coffee outlet industry. Another is to assess if a more positive perception of McDonalds and a greater perceived fit between McDonalds and the gourmet coffee outlet industry would improve consumers perceptions towards McCafe. Lastly, this study would also be used to assess the suitability of the McCafe brand name and whether it should have been launched under a different name. Author: Tan Chu Jie, Rowena/ Lee Hup Kee, Olivia/ Ho ZhiWei, Shawn Binding Type: Paperback Number of Pages: 56 Publication Date: 2010/12/23 Language: English Dimensions: 6.00 x 9.02 x 0.13 inches

Hazelnut Coffee $8.49 Our 100% Arabica gourmet coffee is infused with the smooth and nutty tasted of fresh hazelnut. Whole Bean 12 oz.

Decaffeinated Coffee $6.49 A distinctive and balanced flavor for those who love the richness of a darker roast and the smooth flavor of a lighter roast coffee. Ground 13 oz.

Crescent City Blend® Coffee $8.49 A tribute to the rich, bold coffee served in New Orleans. Whole Bean 12 oz.

Dark Roast Coffee $6.49 The rich aroma of our original coffee blend will awaken your senses. Ground 16 oz.

Brazil Santos Bourbon Coffee $8.49 This delectable gourmet coffee yields an enticingly smooth cup with a rich aroma and mild acidity. Whole Bean 12 oz.

French Vanilla Coffee $8.49 A truly delectable and luxuriously sweet French Vanilla coffee you are sure to enjoy. Whole Bean 12 oz.

Pecan Praline Coffee $8.49 Our Pecan Praline flavored coffee is a truly delightful Southern treat. Whole Bean 12 oz.

Fresh-O-Lator® Coffee Canister $29.95 Our airtight canister will preserve the freshness of your favorite coffee.

Kenya Coffee $8.49 Bright acidity and fruity flavors combine for a wonderfully aromatic cup with a taste that maintains a refined winey character. Whole Bean 12 oz.

Around the World Gourmet Coffee Sampler $34.95 Explore four specialty coffees from distinctive coffee-growing regions around the world. Whole Bean Four 12 oz. packages.

Medium Roast Coffee $6.49 This extraordinarily aromatic and light-roasted blend produces a fragrant and mellow cup. Ground 16 oz.

Kona Blend Coffee $8.49 Our Kona Blend is light-medium roasted and produces a sweet and mellow floral tone. Whole Bean 12 oz.

Café Special® Coffee $5.99 Roasted medium-dark to a rich brown color for a distinctive café taste and aroma. Ground 12 oz.

Breakfast Blend Coffee $8.49 Ease into the day as we do down in New Orleans with the smooth and mellow flavor of our Breakfast Blend. Ground 12 oz.

New Orleans Blend® Coffee and Chicory $5.49 Indulge in a delicate combination of fine Arabica beans and high quality chicory that is steeped in the traditions of New Orleans. Ground 16 oz.

Louisiana Blend™ Medium-Dark Coffee $8.49 This blend of gourmet Latin American coffees embodies the distinctive flavor of Louisiana. Whole Bean 12 oz.

Elephant Brand French Coffee $59.99 Elephant Brand French Coffee – Wall Decal

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Marketing: Your Brand Is About More Than Just Good Looks

 

First let’s clear up a common misconception of what a “Brand” really is.  A brand is more than just your company’s name or logo.  It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs.  It’s more than just the look of the packaging of your product.  In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you.

 

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It’s the image you present at all times.  From the company’s logo and color scheme all the way to the manner in which your employees dress.

It’s what your prospect hears from and about you.  From what they hear about you in the media to how your customer service team handles incoming complaints.

 

It’s the feeling your prospect gets in all their dealings with you.  From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out.

 

It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees.

 

And lastly it’s also the tastes that get associated with you.  From the taste of your product (if it’s a product meant to be tasted) to the quality of coffee or tea you serve.

 

As you are probably beginning to see the picture I am painting for you, your brand encompasses everything about you.  Hence you can see why it’s important to always put your best foot forward.

 

Let’s take this one step further.  Even more important than being perfect in your eyes, is being consistent in the prospect’s eyes.

 

Consistency is the key to branding.  It is terrible branding practice and just plain unacceptable to offer great service one day, and bad service the next.  You are better off being consistently mediocre.  Then at least the customer knows what to expect and is generally more satisfied.  Another example of bad branding is having a different look and feel for your website as compared to your other marketing collateral (e.g. business cards, brochures, etc.).  Ultimately, your prospect should be able to recognize you at a quick glance – just by colors, design style, logo, etc.

 

For instance, let’s take the fast food retailer McDonalds.  They have done a spectacular job at branding.  Their food tastes consistently the same no matter which location you eat at – essentially around the world.  What you see, hear, feel, smell, and taste are pretty much consistent and acceptable across the board.

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Bottom line, branding is essential to establishing your identity in the marketplace and consistency is the key to effective doing that.

 

New Mcdonald’s coffee commercial

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