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Marketing Strategy $98.95 Marketing Strategy |
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Marketing as Strategy – Nirmalya Kumar – Hardcover $30.04 Marketing as Strategy |
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Innovative Marketing Strategy $45 Innovative Marketing Strategy |
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Marketing Entry Strategy Formulation $15.16 Marketing Entry Strategy Formulation |
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Marketing Strategy – O. C. Ferrell – Paperback $214.44 Marketing Strategy |
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Industrial Marketing Strategy, 3rd Edition $65 Strategic Marketing : Industrial Marketing Strategy, 3rd Edition |
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Marketing Strategy by Sudharshan, Devanathan Edition , 1 $17.99 Marketing Strategy. Sudharshan, Devanathan |
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Marketing Planning and Strategy by Jain Edition ILL, 5 $11.49 Marketing Planning and Strategy. Jain |
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Marketing $177.95 Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic … |
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Marketing Strategy by Walker, Orville C Edition , 2 $13.49 Marketing Strategy. Walker, Orville C |
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Marketing As Strategy $23.1 In economic downturns, the marketing budget is often the first to get slashed. Why? Because many CEOs believe that marketing is unable to deliver results where it counts: the bottom line… |
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Museum Marketing and Strategy $68 This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also … |
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Industrial Marketing Strategy $77.99 Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to … |
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Marketing Multiplier And Marketing Strategy Simplified Dynamic Decision Rules $13.64 Marketing Multiplier And Marketing Strategy Simplified Dynamic Decision Rules |
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Marketing Strategy Masterclass $51.95 The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Coll?ge des Ing?nieurs in Paris. . Preparing for marketing strategy – what you need to know before you start . Developing the marketing strategy . Coordinating your strategic stance – creating the right strategic ‘spine’ (the basics) and then organising your strategic ‘defence’ and ‘offence’ to match . Implementing the strategy . The 100 questions you need to answer to develop and implement your marketing strategy . Templates that can be used to create real plans as you work through the SCORPIO strategy model approach . Frequently Asked Questions (FAQs) on each and every element of marketing strategy to stimulate and support the development of your own strategy |
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Marketing Management and Strategy by Doyle, Peter Edition ILL, 2 $13.49 Marketing Management and Strategy. Doyle, Peter |
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Marketing Strategy, 5th Edition $166.99 Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach you to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping you learn to develop a customer-oriented market strategy and market plan. You will sharpen your analytical and creative critical thinking skills as you learn the key concepts and tools of marketing strategy. The book’s focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. Continuing in the text’s signature reader-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon–all in a succinct 12 chapters. |
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Marketing Strategy Desktop Guide $33 A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age. |
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Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy $70 General Marketing & Sales : Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy |
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